Seidl sets clear long-term goals for Sauber, aiming to make the team “desirable”.
Andreas Seidl outlined a number of key goals in his new role as CEO of the Sauber Group, explaining that he wants to make the operation “desirable” for employees and fans, and turn them into a race-winning force.
Seidl arrived at Sauber in early 2023, moving from a role as team leader at McLaren to head of the organization that runs the Alfa Romeo-sponsored team, pending a deal with the Italian manufacturer.
READ MORE: New Sauber CEO Seidl Highlights His ‘Immediate Goal’ And Explains New F1 Team Management Structure
In a Q&A section posted on the Sauber Group website, Seidl shared some thoughts on his vision for the coming years and how he hopes to help the Swiss team move forward on and off the track.
“Each area of the group is growing and we want to continue this trajectory in the short, medium and long term,” he commented.
Seidl has moved from McLaren’s pit wall to a new role as CEO of the Sauber Group.
“The team has demonstrated its capabilities through continuous growth and sporting success over the years both on and off the track.
“Our vision (at the factory) in Hinwil for the future is clear: we want to keep moving forward and eventually become a team capable of fighting for podiums and race wins.
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“We want to become a desirable team that people want to be in – employees, drivers and partners. We want to be a team that fans want to follow.
“Together with the team, I am focused on developing, implementing and executing a clear plan for how we will achieve this.”
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Origins of the Sauber F1 Team
The big change on the horizon for Sauber is their strategic partnership with German car giant Audi for the next F1 engine cycle, which comes into effect in 2026.
Asked about Audi’s choice of Sauber as its working group, Seidl said: “This is very important because it gives everyone at Sauber stability and a clear direction to go.
READ MORE: Sauber announces ‘major milestone’ as Audi acquires minority stake ahead of F1 entry
“As a group, we know we have a great future ahead of us, while at the same time our focus is on the here and now, on the short-term results for the coming season with Alfa Romeo and on continuing our successful (technical supply) partnership with Ferrari for the next three years”.
Sauber-driven Alfa Romeo overtook Aston Martin for sixth place in last year’s Formula 1 Constructors’ standings and holds that position after the first two rounds of the 2023 season.